By now you’ve heard the claim that at close to $4731 per gallon, printer
ink is more expensive than vintage Champagne, rare whiskey, and Russian
caviar. PCWorld reported on that almost ten years ago, and not much has changed since.
These days, printer ink will still run you about $20 to $35 per
minuscule cartridge, each yielding 400 to 1000 printed pages. In fact,
unlike everything else in the world of consumer electronics, ink prices
are going up--as much as 30 percent since 2009.
In a business where hundreds of pages are being printed each day,
those costs are significant. It’s easy to dismiss a single page coming
out of the machine as inconsequential, but with a price per printed
sheet (per color used) now hitting anywhere between 3 and 10 cents, a
business that goes through 500 sheets a week could be spending $2600
annually on printing--and many times that if staffers regularly print in
color.
Printing is a substantial business expense, but ultimately you have
more control over it than you might think. Sure, some printing--packing
slips, mailing labels, legal paperwork, and so on--may be unavoidable,
but there’s a lot you can do to cut printing costs. Here are some ideas,
from the relatively painless to the rather aggressive.
Conscientiousness
Do those little email-signature 'Please consider the environment
before printing this email' notices, followed by a tiny green tree, do
any good? (In my experience, when you do print such an email, that
message invariably ends up on a page of its own.)
Hey, at least it’s a start. The recycling bins of the world’s offices
are crammed full of pages that never should have been printed.
Instead of printing on paper, save your document as a PDF that you can archive and search easily.Ending
that wasteful practice starts at the top. If you’re a small-business
owner, lead by example: Don’t print memos, maps, baseball scores, and
“interesting articles” to leave on employees’ desks. This is why email
was invented. Instead of dropping a 30-page report on your assistant,
forward it as a PDF. Word can save documents directly in PDF, and sites
such as Pdfcrowd can save Web pages
as PDFs (if for some reason forwarding a link doesn’t work). You can
even use the print-screen function and the Windows Snipping Tool to
create quick screen grabs instead of printing them on paper.
The bottom line: There’s virtually nothing you might be accustomed to
printing that you can’t reproduce in digital form instead. What’s more,
you can archive, index, and search digital files much more quickly than
paper files.
Paper Tricks
Duplex printers save cost by using both sides of each sheet of paper.One
of the oldest tricks in the playbook to reduce printing is to cram more
information onto each page. This task is easy with a duplexing printer
(one that can print on both sides), although the options might be buried
in your printer preferences. By the same token, when you're printing
PowerPoint slides, use the option to print multiple slides per page
instead of just one. In PowerPoint's Handouts mode, you can print up to
nine slides on a single side of paper (albeit very small).
Another paper-saving possibility is the 'shrink to fit' option in
Excel and most Web browsers. This setting keeps orphaned text and
columns from being cut off when you print a page that’s ordinarily a bit
too large for your printer. Using 'shrink to fit' can save you from
printing lots of sheets with just one or two words (not to mention
likely having to reprint the whole job).
Fun With Fonts
Another simple way to save ink is to use a font that requires less of it. A popular study
from Printer.com found that Century Gothic uses so much less ink than
industry-standard Arial that a company printing 250 pages a week would
save about $80 a year by doing nothing more than switching fonts. The
more professional-looking Times New Roman was nearly as cost-effective.
You can update the default font in Word through the Change Styles drop-down, and in Outlook through Tools > Options > Mail Format > Stationery and Fonts.
Free Refills
PCWorld has conducted significant research
into the question of third-party ink cartridges, and the bottom line is
that, in most cases, prints made with off-brand ink were as good or
nearly as good as their brand-name counterparts. In the case of text and
other black-and-white prints, we detected virtually no quality
differences. If you need the very best quality from glossy photo prints,
investing in OEM ink may be worthwhile. But most people, particularly
those who print text, can get by with third-party ink, which can offer a
cost savings of up to 70 percent.
Two Printers Can Be Cheaper Than One
It’s a paradox, for sure, but having two printers in the office can
be an easy way to save money on printing. How? Dedicate one printer to
black-and-white printing, and the other to color. The former should be a
high-speed, workhorse laser printer, and the latter should be a printer that you use only for photos.
Never use a photo printer to print black-and-white documents.Laser
printers, while far from perfect, are considerably cheaper to use than
inkjets. Laser printers' per-page printing costs are highly variable (as
are inkjets' costs), but a price of 2 to 4 cents per page is about
average--and less than you’ll pay with even a conscientious inkjet.
Lasers are also much faster--which means you and your staff waste less
time waiting for jobs to finish--and produce better text quality.
The trick, of course, is making sure that employees don’t
accidentally use the wrong printer for each job. Help them to avoid that
error by giving your printers custom names like 'COLOR ONLY $$$' and
'BLACK & WHITE', and ensuring that the laser is everyone’s default
printer.
Extreme Measures
What if all of the above fails? What if your staffers simply can’t curb their printing habits?
One drastic solution, not to be embarked upon lightly, is to take the
printers away. You can start by banning individual printers on users’
desks. Workers are less likely to print something if they have to get up
and walk to the printer to fetch it. You can also place networked
printers near the location of the office manager, or whoever is in
charge of maintaining and restocking them. People who get dirty looks
because they’re printing too much are likely to self-regulate their
usage over time.
With few exceptions, no employee needs a dedicated printer on their desk.Pushing
the envelope further, you can start banning printing altogether, at
least one day a week. No, seriously: Every Friday, for instance, unplug
the printer and lock it in a closet. The complaints will be fierce and
furious, and you will hear considerable begging that I have to print this boarding pass right now,
but it won’t take more than a few weeks for employees to figure out how
to survive without the printer one day a week. (Remember, businesses
have taken far more serious measures, turning off the phones or email
system periodically, and they've managed to get by.)
From there you can go even further. Turn the printer off two days a
week, or even three days. You’ll know when you reach the breaking point,
but if your business can get to the point where the printer is off more
than it’s on, you might be able to ditch the thing altogether.